Alphacorps
Master Hughes consulting.
Stopping fake news
The most rapid and effective route to developing crisis communication skills is through
personalized on-camera role-playing. We will simulate actual interviews with real TV News
crews. Then, after our immediate critique, your performance should improve with each
round. Learn to anticipate questions before they're even asked.
You will learn:
How to prepare for the five basic questions
How to determine the story angle in advance
What to say if you don’t know the answer
What to do about ‘gotcha’ questions
What not to repeat
How to input ‘message points’
One answer never to use
When to stop talking
How to avoid the ‘ambush interview’
When is the interview over
How to have ‘initial statements’ ready
Non-verbal communications (body language)
When to follow-up
The most important thing to remember
Contact us: We prefer email
contact
Nmc@alphacorps.us
Avoiding the media Ambush Training
This training will minimize the damage done by headlines like
these: Sheriffs son arressted buring black church.